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JAFF: Japan Food Festival Hokuriku Edition 10th – 30th June

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jaff hokuriku

Japan loves local and so do we! Japan Centre is proud to announce our fifth Japan Food Festival (JAFF), 10th – 30th June at our Regent Street store in collaboration with AIBA, the Association of International Business Advisers.

This JAFF we showcase local produce of the Hokuriku region in north-western Honshu, Japan, never before sold in the UK. Get your hands on exclusive regional specialities and experience the culinary diversity and beauty of Hokuriku right here in London. Featuring free tastings every day from 2:30pm the event features limited edition Hokuriku products such as tea, miso, ramen and sake for 3 weeks only, make sure you don’t miss out!

We Love Local

hokuriku ramenFrom 10th – 30th June at our Regent Street store come and enjoy the local produce of Hokuriku at food tastings from 2:30pm daily. We have some exquisite speciality food and drink available for the first time in the UK, such as roasted tea made specifically for the Showa Emperor, award-winning White Shrimp Ramen, chilli miso paste and beautifully smooth sake. For those of you not in London, these wonderfully unique Hokuriku items will also be available to buy at Japancentre.com

Download the full brochure: JAFF: Hokuriku

Experience the taste of Hokuriku

The Hokuriku prefectures of Toyama, Ishikawa and Fukui, from which our local produce originates, face the Sea of Japan on one side and are backed by the snow-capped Hida mountain range, part of the breathtaking Japanese Alps, on the other. In addition to beautiful mountains and clean sea air, Hokuriku, famously known as ‘Kaga’ in the Edo period was considered a hotspot of Japanese culture. Nowadays the people of Hokuriku pride themselves on continuing this legacy and hope to share the flavours of their home with you at the Hokuriku Japan Food Festival!

Come and join us at JAFF this summer, and sample the beauty of Hokuriku right here in London!

hokuriku landscape

Japan Centre, 14-16 Regent Street, London SW1Y 4PH  map



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